How We Scaled a D2C Fashion Label to 8.4x ROAS & ৳1.2 Crore Revenue in 90 Days

Complete breakdown of our dynamic creative testing, broad audience scaling, and high-converting mobile landing page redesign.

৳1.2 Crore+

Total Revenue

8.4x

Blended ROAS

-44%

CPA Reduction

14,200+

Total Orders

How We Scaled a D2C Fashion Label to 8.4x ROAS & ৳1.2 Crore Revenue in 90 Days

The Challenge

The client was stuck at 2.1x ROAS with rising Cost Per Acquisition (CPA) due to creative fatigue and ad account bans. High-traffic seasons were yielding low purchase conversion rates.

Our Strategy

Digitonica restructured the account into a 3-tier testing matrix: Top-of-Funnel UGC video hooks, Middle-of-Funnel social proof carousels, and Bottom-of-Funnel urgency offers with dynamic catalog ads. We also implemented Meta Conversions API (CAPI) with 9.2/10 Event Match Quality.

Performance Report

How We Scaled a D2C Fashion Label to 8.4x ROAS & ৳1.2 Crore Revenue in 90 Days — Report 1

The Results

Within 90 days, the brand generated ৳1,20,00,000+ in sales at an average blended ROAS of 8.4x, reducing CPA by 44%.

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