E-Commerce & Tracking
Full-Funnel Server-Side CAPI & GA4 Analytics Architecture
Implemented server GTM with Stape and Google Cloud, achieving 9.4/10 Meta Event Match Quality and eliminating iOS 14 attribution gaps.
Key Results
9.4/10Match Quality
100%Attribution Accuracy
+28%Tracked ROAS
Custom sGTM loader, cookie lifetime extension, sha256 user data hashing, and event deduplication between browser pixel and server API.
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